Primrose Schools Receives Highest Honor Securing Two Gold Stevie Awards in 2024 American Business Awards®

Staff Report From Georgia CEO

Thursday, June 6th, 2024

Primrose Schools® received two gold Stevie® Awards, one for Marketing Campaign of the Year in the Education and Training category and another for Corporate Social Responsibility Program of the Year in the Large category for organizations with more than 2,500 employees in the 22nd Annual American Business Awards®. The awards signify how Primrose franchise owners, staff, and Support Center team members work diligently to foster belongingness and incorporate character development into every day.

Primrose Schools won the Corporate Social Responsibility (CSR) Program of the Year award for its Primrose Promise CSR program, which is driven by its mission to forge a path that leads to a brighter future for all children. As part of this commitment, Primrose Schools and its over 500 independently owned schools across the country have collectively donated more than $1.1 million and gifted over 900,000 items to underserved children and families across the US since 2022.

"At Primrose, we are striving for a brighter future for all young children across the country," said Jo Kirchner, CEO of Primrose Schools. "It fills me with pride to know that these awards are a testament to our shared mission and the selfless contributions of Primrose franchise owners, staff, support team members and the children and families we serve."

The Marketing Campaign of the Year award is in recognition of its marketing campaign for the annual Caring and Giving Food Drive designed to bring awareness to the donation efforts where children at Primrose schools nationwide work together to engage in simple chores, activities and hands-on projects in their classrooms and at home to raise money and donate food to underserved children and families. Franchise owners and school staff at each Primrose school host individual food drives each year and donations are made to local food banks and charities to combat food insecurity.

"We are honored to be recognized for our commitment to growth and innovation in our marketing efforts," said Tim Roush, Chief Marketing Officer of Primrose Schools. "Giving without expectation is woven into the work that we do at every level of the organization, and we look forward to reaching for new heights both in our impactful work and charitable giving in 2024 and for many years to come."

More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, and more than 300 professionals worldwide participated in the judging process to select this year's Stevie Award winners. To learn more about how Primrose uses philanthropy and advocacy work to make a positive impact on communities nationwide, click here.