Calling all 17s¹! SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), one of the largest craft brewers in the Southeast and a subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), is teaming up with Atlanta Unitedto release Rowdy Peach IPA, a lively and vibrant new brew that celebrates the 5-Stripes and its passionate legion of supporters.

With its fresh juicy peach aromas and 6.8% ABV, this medium body IPA will get fans in the game from tailgate parties to the final whistle. Rowdy Peach IPA pays homage to Atlanta United and the unrivaled energy of its fans, with its red and black cans and name inspired by the “We Are the A” supporter chant that echoes through the stadium during every home game.

"With its easy-drinking peach flavor, Rowdy Peach IPA is truly a beer ‘from way down south’ and a toast to the rowdiest fans in MLS, the team’s fearless players, and our community’s vibrant soccer culture,” said Prinz Pinakatt, Chief Marketing Officer, Tilray Beverages. “We’re excited to continue our partnership with Atlanta United and connect even deeper with our shared community here in Atlanta and across the country.”

“Atlanta United is thrilled to bring our fans Rowdy Peach IPA as part of our partnership with SweetWater Brewing," said Garth Lagerwey, President and CEO of Atlanta United. “We share SweetWater’s commitment to innovation, and this collaboration is a tribute to the passion and energy of our supporters. We're excited for them to enjoy it while cheering on the team as we enter an important stretch of the season.”

Rowdy Peach IPA is available for all Atlanta United home matches, at SweetWater’s taproom, in six-packs of twelve-ounce cans, and on draft. To find the beer in a store or on-premise location near you, please visit SweetWater's Beer Finder.

As Atlanta United’s official craft beer partner, SweetWater has elevated the gameday experience this season with tailgate activations and watch parties at its taproom, which will host the official watch party for Atlanta United’s away game against New York Red Bulls on Sept. 21, 2024. SweetWater’s taproom will also have television viewing areas for all Atlanta United matches and giveaways of limited-edition merchandise for fans of the 5-Stripes.