Sugarcoat Announced for Uptown Atlanta

Staff Report From Georgia CEO

Monday, August 19th, 2024

Uptown Atlanta, the 47-acre mixed-use destination being redeveloped by Rubenstein Partners, L.P. (together with its affiliates, “Rubenstein”), today announces Sugarcoat Beauty as the latest best-in-class brand joining the project’s retail mix. Sugarcoat compliments the other previously announced retailers at Uptown, including Roundhouse Kickboxing and The Commodore barbershop. 

Sugarcoat is an award-winning, Atlanta-favorite nail salon that was founded by Peiru Kim, a graduate of Georgia Institute of Technology. Sugarcoat will offer manicures, pedicures, facials, lashes and more. Sugarcoat will open on Main Street in early 2025, adding Uptown to its existing portfolio of neighborhood salons. 

“We are thrilled to join Uptown’s mixed-use community and play a role in the revitalization of this iconic Atlanta destination,” said Kim. “Our Uptown location will deliver the exceptional quality our clients have come to expect from the Sugarcoat experience.”

Sugarcoat will join The Commodore, a retro barber shop opening on Main Street this fall, and Roundhouse Kickboxing, the Atlanta-based dynamic fitness studio, which has already started hosting classes in its new studio fronting Piedmont Road. This Saturday from 11 a.m. to 3 p.m., founders Jordan McCray and Mario Richards will host an official grand opening and introduce the Founders Club membership specials with discounts of up to 20%, as well as offer a variety of free giveaways. 

"We are excited to open our third location and become a part of this incredible community,” said Richards. “Our goal is to create a dynamic and inclusive space where everyone feels empowered to pursue their fitness journey. We look forward to growing with all of our new neighbors at Uptown.”

Rubenstein recently opened the first three new additions to Uptown’s globally inspired dining district, including J’ouvert Caribbean Kitchen, a Caribbean brunch concept; El Gordo, an authentic taqueria; and Bene Korean, an upscale Korean barbecue. Also expected to open in the coming months at Uptown is White Windmill, a popular Korean bakery, and Madre Selva, a new Latin coastal concept.

The new restaurants and retail join 26 Thai Kitchen and Bar and Chow À La Carte at Uptown Test Kitchen, a novel culinary experience designed to bring the community and local chefs from around the world together.

Anchored by the Lindbergh MARTA Station, Uptown encompasses nearly one million square feet of office space, 120,000 square feet of retail and restaurant space and a variety of community gathering spaces. The transit-oriented community features connectivity to the city’s major pedestrian trails, such as the Atlanta BeltLine, PATH400 and the South Fork Trail. As part of the redevelopment plan, Rubenstein modernized the 35,000-square-foot office atrium; elevated building facades; created a true, pedestrian-friendly Main Street; debuted Hambidge Center’s Cross Pollination Art Lab; and transformed The Lawn into a highly programmed community gathering space.

For the latest news, project updates and events schedule, follow Uptown on Facebook and Instagram at @uptownatlanta, or visit uptownatlanta.com.