Today, the Atlanta Hawks announced their eagerly awaited promotional calendar for the 2024-25 NBA season, ensuring fans a remarkable lineup of events and experiences at the award-winning State Farm Arena. With a lineup of exciting giveaways, engaging theme nights, and special ticket offers, this season offers something incredible for Hawks fans of any age.

“We are thrilled to welcome our fans back to State Farm Arena for what is set to be an unforgettable season filled with unique theme nights,” said Melissa Proctor, Executive Vice President and Chief Marketing Officer at the Atlanta Hawks and State Farm Arena. “Our 2024-25 promotional schedule has been carefully crafted to elevate the gameday experience, showcasing our heartfelt appreciation for the exceptional support we receive from our diverse and vibrant fanbase.”

To tip off the season, Opening Night presented by State Farm® is scheduled for Wednesday, Oct. 23, as the Hawks take on Brooklyn. All fans in attendance will receive a free red Hawks t-shirt courtesy of State Farm.

Later in the month, the Hawks will host Harry the Hawk Bobblehead Night presented by the YMCA of Metro Atlanta on Monday, Oct. 28, as the team faces Washington. The first 5,000 fans in attendance will receive a complimentary Harry the Hawk bobblehead while supplies last.

On Friday, Nov. 1, the Hawks will host the third annual Divine 9 Night presented by State Farm during their game against Sacramento. This night is dedicated to celebrating the Black Greek Letter Organizations of the National Pan-Hellenic Council (NPHC), collectively known as the Divine Nine (D9). The Hawks are offering a special ticket package which includes a limited edition Divine 9 t-shirt, a $10 food and beverage voucher, and a $5 donation to the NPHC of Greater Atlanta.

For the second-consecutive season, the Hawks are set to participate in the NBA’s in-season tournament, now known as the NBA Cup. In both home games presented by Harrah’s Cherokee Hotel and Casinos, the team will play against Washington on Friday, Nov. 15 and then against Cleveland on Friday, Nov. 29, where the first 5,000 fans in attendance to both will receive limited-edition collectible pins, while supplies last.

As part of the first Kids Night presented by Children’s Healthcare of Atlanta on Sunday, Dec. 8, the first 5,000 kids in attendance for the team’s game against Denver will receive a Trae Young youth replica jersey.

Kids Day will then take place on Saturday, Jan. 11, 2025, as part of an early 3 p.m. afternoon game against Houston. During this game, the first 5,000 kids will receive a City-Edition inspired Harry the Hawk Squishmallow at entry and while supplies last.

This season, the Atlanta Hawks will hold a series of themed nights that honor the vibrant culture and traditions of Atlanta. These events will also recognize individuals who have made significant contributions to uplifting and influencing the lives of people within the Atlanta community.

In addition, throughout the season the Hawks will host a special ‘Hat Series’ giveaway at select games, featuring a diverse collection of stylish headwear including beanies, baseball hats, and bucket hats for fans to enjoy.

The Hawks will proudly host their seventh annual Pride Night game against Detroit that will take place on Wed., Jan. 22. The evening will emphasize the value of allyship and honor the LGBTQIA+ community.

On Sunday, Feb. 23, the Hawks will take on Detroit for the seventh annual HBCU Night presented by Chase. This evening is dedicated to celebrating the academic achievements and unique heritage of more than 100 Historically Black Colleges and Universities (HBCUs), which were founded as vital institutions of higher learning for African Americans.

In honor of Women’s History Month, the Hawks are proud to showcase the remarkable achievements of women and celebrate the trailblazers who bravely championed equality during a special, Women’s Empowerment Night presented by your Atlanta Area BMW Centers, on Saturday, March 8, against Indiana. In addition to the celebratory night, the first 5,000 fans through the gates will receive a complimentary belt bag as a token of appreciation.

Hispanic Heritage Night presented by CareSource will take place on Wednesday, March 12 against Charlotte. This special celebration will pay tribute to the rich and vibrant cultures of Latin American and U.S. Hispanic communities, showcasing an array of in-game attractions, lively music and dance performances, and mouthwatering cuisine.

As the regular season draws to a close, the Hawks will host Fan Appreciation Night presented by Ticketmaster during their final home game against Orlando on Sunday, April 13. This unforgettable event is a heartfelt celebration to loyal fans who have shown incredible support throughout the season. To express their gratitude, the Hawks will be offering exciting giveaways and special surprises throughout the game.

Fans interested in special ticket offers to 2024-25 promo nights can purchase tickets at Hawks.com/Promotions.