Urban League of Greater Atlanta Announces Launch of Intuit Ideas to Strengthen Metro Area Small Businesses

Staff Report From Georgia CEO

Wednesday, September 18th, 2024

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has expanded a program to help small businesses thrive. The program was initiated with the Los Angeles Urban League and now includes the Urban League affiliates in Atlanta and Philadelphia. The Atlanta kick-off will be held on Wednesday, Sept. 18, 2024, at 9 a.m. at the MailChimp headquarters at 405 N. Angier Ave. NE, Atlanta.

Intuit and Mailchimp leadership teams, the CEOs of the 25 metro Atlanta small businesses selected to participate, Urban League affiliate leaders, and the Urban League Entrepreneurship Center Team will be on hand to introduce the innovative 12-month Intuit IDEAS Atlanta program.

Nancy Flake Johnson, president and CEO of the Urban League of Greater Atlanta, said she is confident in the value of the Intuit IDEAS (Invest, Develop, Empower, Accelerate, and Scale) program because of the success of the pilot that began in LA in 2023.

“The ‘business’ side of running an enterprise requires dedicated time and know-how to avoid financial setbacks. The Intuit IDEAS program has helped to ease the burden on small businesses in multiple ways — including providing vital Intuit tools and access to Intuit experts for those firms looking to take their companies to the next level in terms of financial management, tax compliance, credit and marketing that are all required for success.

“Over the first year in LA, our Urban League colleagues told us that Intuit IDEAS participants, on average, saw revenue increase by 23% and saved 16.5 hours per month because of efficiencies powered by Intuit’s financial technology platforms, with data and AI core to its strategy,” she noted.

“And participants reported that with hours and money saved because of Intuit IDEAS, they now have time for other areas of their business, spending time with family, and/or volunteering in their community, all while growing, scaling, and accelerating their businesses.”

Small business entrepreneurs participating in the Atlanta area program will receive support for email marketing, executive coaching, business consulting, business compliance, bookkeeping, tax preparation and more. The program is designed to help businesses improve their functioning, efficiency, earnings, and capital readiness by gaining access to Intuit’s suite of products, services, Urban League and Intuit experts, and a $5,000 grant upon completion to help them scale their business.

The program combines four important resources to promote the growth of emerging companies: Business counseling and training services provided by the Urban League; Executive coaching services delivered by Zella Life (www.zellalife.com); a suite of Intuit-provided financial technology products combined with access to product experts to strengthen operations in every area from accounting to marketing to accessing capital; and Capital in the form of a $5,000 grant that is often a barrier to growth and expansion.

Visit https://www.intuit.com/company/corporate-responsibility/intuit-ideas/ to learn more about Intuit IDEAS.

“I am elated that our partnership with Intuit has expanded across the country to Atlanta and Philadelphia,” said Cynthia Mitchell Heard, President and CEO of the Los Angeles Urban League. “Over the last year, the example we have set will continue to be a model to fuel the empowerment of the Intuit IDEAS program and contribute to the growth, development, and acceleration of small businesses participating in this innovative and one-of-a-kind partnership.”

For more information regarding press access, parking and more, contact Cecilia Cheeks at [email protected] or 404-909-9540 or Tiffany Carter at [email protected] or 404-405-3794.