The Game Show Challenge, an interactive experience that lets guests enjoy the excitement of being game show contestants, is coming to the Lee + White adaptive reuse development in Atlanta’s West End. Targeting a late 2024 opening, this will be the third location for the game show concept, joining locations in Columbia and Greenville, S.C.

Kelly Wilson, Senior Vice President of Ackerman Retail, completed the lease with The Game Show Challenge on behalf of Lee + White owners Ackerman & Co. and MDH Partners. Robert Satcher Jr. of Pintail represented The Game Show Challenge.

The Game Show Challenge has leased 3,889 square feet in Building 1000, next to Monday Night Brewing and Grady's new neighborhood health center. The venue will feature two studios where contestants can engage in interactive games, hosted in a style similar to popular TV game shows, including spin-the-wheel challenges, trivia, word puzzles, and more. Typical games involve six to 14 contestants, but can accommodate larger groups.

“Lee + White is a perfect fit for us. We love to be in areas like this with a steady flow of people. This is a great opportunity for us to be in a redeveloped space with a lot of character, surrounded by a great mix of tenants in a part of town that’s rejuvenating,” said Josh Brickey, Managing Partner of The Game Show Challenge.

“We’re excited that The Game Show Challenge is joining the lineup at Lee + White. The Game Show Challenge will bring an engaging experience to Lee + White, perfect for visitors who want to mix in a fun activity while enjoying the restaurants, breweries and other retailers at Lee + White and for workgroups looking for a fun team-building activity,” said Ackerman’s Kelly Wilson.

Another experiential concept, Atlanta Golf & Social, signed a lease in July at Lee + White for a 3,767-square-foot club that will combine indoor golf simulators and lessons in a casual sports bar environment.

The Game Show Challenge is expanding across the Southeast, with the goal of opening 30 locations over the next five years.

Acquired by Ackerman & Co. and MDH Partners in 2019, the 442,562-square-foot Lee + White mixed-use development is an adaptive reuse transformation of the West End’s former Warehouse row featuring one-half mile of Atlanta BeltLine frontage and four direct entrances to the popular mixed-use trail. The latest phase of development at Lee + White has added a food hall, creative office space, new retail, and the “Great Lawn” central gathering and event space.

Lee + White is accessible via the nearby West End MARTA rail station and all of Atlanta’s interstates. A planned MARTA station at Murphy Crossing, recently announced by the City of Atlanta, will be a short walk from Lee + White via the Atlanta Westside BeltLine.

One space of 3,990 square feet remains available in the food hall. The lineup includes 16 eateries along with the Strangers in Paradise central bar, offering a mix of local and regional concepts. Eateries include Cielito Lindo, Costa Coffee, Crème de la Crepe, Dough Boy Pizza, GoodAzz Burgers, Gekko Hibachi & Sushi, gusto!, Honeysuckle Gelato, One Korean Bistro, The Original Hot Dog Factory, Pastaholics, Sakura Sake Bar & Bottles, Sweet Red Peach, Vietvana, West Side Deli and World Chicken.