Kumho Tire U.S.A., one of the world’s leading tire manufacturers, today announced a multi-year partnership with the Atlanta Hawks, beginning with this season. Through this collaborative partnership, Kumho Tire seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Atlanta Hawks to foster meaningful connections through marketing efforts. 

“The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Ed Cho, CEO Kumho Tire U.S.A.  “Aligning Kumho Tire with the Atlanta Hawks helps to strengthen our connections to the city and deliver a message that we are a Georgia based tire provider.”

Additional partnership elements throughout the season include on-site activation, in-arena and TV-visible signage, radio broadcasts, social activities, and community engagement events including opportunities to recognize and honor local citizens as honorary “captains” of the Hawks for an evening and supporting local charitable causes.

“We are thrilled to team up with Kumho Tire U.S.A.,” said Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer for the Atlanta Hawks. “This partnership will forge new relationships throughout metro Atlanta thatwill greatly benefit the entire community.”

This partnership underscores Kumho Tire’s commitment to not only growing its presence in Atlanta, but also to strengthening relationships & making meaningful contributions to the local community and supporting the city that has been the company’s home for nearly a decade.