Known for its women’s and men’s collections of reimagined wardrobe essentials, Rails focuses on unmatched hand-feel and luxurious in-house developed fabrics. The new 2,500-square-foot space will capture the brand’s California coastal heritage, incorporating a mix of neutral tones and wood design elements. In-store, shoppers can explore the full range of offerings, including heritage shirting, functional outerwear, and versatile wardrobe essentials ranging from dresses, knitwear, and basics to premium denim.

Jeff Abrams, Founder and Creative Director of Rails shares, “We’re excited to share our vision of effortless Southern California-inspired style and comfort with the Atlanta community, providing a space where both first-time visitors and loyal customers can connect firsthand with our brand and the fabrics that make Rails special.”

Rails has established a global presence across more than 30 countries, through 1,200 retail partners, and a growing network of stores worldwide. With ambitious retail expansion plans, the brand aims to open a minimum of four new stores annually, adding to its current portfolio of 16 flagship locations globally. In addition to Atlanta, the brand has upcoming plans for stores in Bethesda, Scottsdale, and Chicago.