Marcus & Millichap (NYSE:MMI), has published its 4Q 2024 Atlanta Retail market investment report. 

“Atlanta's retail sector continues to exhibit resilience and growth, driven by strong in-migration trends and tenant expansions,” stated John Leonard, First Vice President, Regional Manager. 

Marcus & Millichap’s 4Q 2024 Atlanta Retail Market Report provides investors with vital insight and analysis on the current state of the retail market, including: 

• Atlanta's net in-migration is projected to average over 64,000 residents per year through 2024, ranking as the third highest among major U.S. metros and supporting robust retail demand. 
• The metro-wide retail vacancy rate is expected to decrease to 3.6% by year-end, a 70-basis-point improvement compared to the national average. 
• Average asking rents in Atlanta increased by 5.5% year-over-year, outpacing the national growth rate of 3.2%. 
• Suburban areas such as West Metropolitan Atlanta and South Cobb County boast some of the lowest vacancy rates, at 2.4% and 2.3% respectively, highlighting strong tenant demand outside the city core. 
• Retail property trade volumes in Atlanta showed resilience despite interest rate pressures, with average sale prices rising nearly 3% year-over-year. 

“These insights emphasize the strength of Atlanta's retail sector, particularly in suburban markets where tenant demand remains robust and opportunities for investors are plentiful,” added Leonard.