Atlanta Hawks and Audacy Announce Long-Term Partnership Extension

Staff Report From Georgia CEO

Monday, December 16th, 2024

The Atlanta Hawks and Audacy today announced an extension of their multi-year relationship to continue making Sports Radio 92.9 The Game (WZGC-FM) the proud flagship station of the Atlanta Hawks Radio Network.

As part of this agreement, all 82 Hawks games can be heard throughout Georgia on the Atlanta Hawks radio network, which consists of affiliate stations in multiple markets and reach millions of listeners throughout the season.

Atlanta Sports Hall of Famer and Georgia Radio Hall of Famer Steve Holman, also known as the Voice of the Hawks, is in his 40th season and has never missed a Hawks' regular season or playoff radio broadcast. Holman has totaled more than 3,000 consecutive games. Joining him on the broadcast is Brand Manager Mike Conti, who has been with the Hawks Radio Network as a pregame, halftime, and postgame host, and as a game commentator, since 2014.

“We’ve taken great pride in seeing the growth and success of Sports Radio 92.9 The Game as the flagship station of the Atlanta Hawks Radio Network since its inception,” said Hawks’ President of Business Enterprise and Chief Commercial Officer Andrew Saltzman. “We are excited that our growing fanbase will continue to enjoy Hawks basketball game coverage on The Game along with compelling sports talk every day from their lineup with the most talented hosts in the business.”

As part of the partnership, the “Hawks Basketball Show” and “Hawks CEO Show featuring Steve Koonin” on-air segments will feature leaders from the Hawks Basketball Operations team such as General Manager Landry Fields or Head Coach Quin Snyder. 

"We are proud to continue our long-standing relationship with the Atlanta Hawks," said Rick Caffey, Senior Vice President and Market Manager of Audacy Atlanta. "With our partnership now in its second decade, we look forward to continuing our comprehensive Hawks coverage on Sports Radio 92.9 The Game, V103, and worldwide on the Audacy app."