Atlanta Sports Teams Set to Generate Over $2 Billion by 2030

Wednesday, December 4th, 2024

Sportbet.one’s new study predicts the teams with the highest revenue growth across North America.

The report examines the historical revenues of every franchise across the NFL, NBA, MLB, NHL, and MLS, while also including Formula 1, given the surge in popularity of US-based races and the sport’s rapid growth in the United States over the past five years.

Atlanta, Georgia ranked as the 3rd best city overall, thanks to a stellar performance from their local teams - especially Atlanta United!

Team	Sport	City	State	Country	Revenue 2024 (Millions)	Predicted 2030 Revenue (Millions)	Predicted Percentage Change (2024-2030)
Atlanta Falcons	NFL	Atlanta	Georgia	USA	$585.0	$782.8	33.8%
Atlanta Braves	MLB	Atlanta	Georgia	USA	$473.0	$643.5	36.1%
Atlanta Hawks	NBA	Atlanta	Georgia	USA	$282.0	$402.9	42.9%
Atlanta United FC	MLS	Atlanta	Georgia	USA	$95.0	$193.0	103.2%

Charlotte, North Carolina, Leads the Pack

With a projected revenue growth of 51.1%, Charlotte ranks first among North American cities. The city’s three teams are expected to see revenue increase from $923 million in 2024 to $1.395 billion by 2030, showcasing its burgeoning sports market.

Southeast Cities Dominate

Miami, Florida, and Atlanta, Georgia, followed closely with predicted revenue growth of 43.1% and 40.9%, respectively. Miami's four teams are expected to surpass $1.98 billion in revenue by 2030, while Atlanta’s four teams are on course to exceed $2.02 billion.

Nashville Rising

Nashville, Tennessee, is a standout with a forecasted 39.3% growth, propelling its revenue from $798 million in 2024 to over $1.1 billion by 2030.

Legacy Cities Show Solid Gains

Established sports hubs such as Dallas, Los Angeles, and Houston are projected to see revenue increases ranging from 36% to 37%, with Los Angeles leading in total revenue, with their 9 sports teams predicted to hit $4.92 billion by 2030.

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