Downtown Atlanta to Transform for Chick-fil-A Peach Bowl, CFP National Championship

Staff Report From Georgia CEO

Thursday, December 5th, 2024

The Atlanta City Council on Monday approved an ordinance designating portions of downtown Atlanta as a temporary "Public Entertainment District" to support events tied to the College Football Playoff. The district will be in effect from Dec. 26 through Jan. 24, 2025, coinciding with the 2025 Chick-fil-A Peach Bowl and the College Football Playoff National Championship.

The area will host a variety of activities and will see an increase in pedestrian and vehicular traffic associated with the high-profile games. Both events, held at the Mercedes-Benz Stadium, are expected to generate significant economic impact, with estimates exceeding $25 million.

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