Be Rich, spearheaded by North Point Ministries (NPM) and Senior Pastor Andy Stanley, began as a simple idea: to inspire compassion and generosity and to partner with exceptional nonprofits. Since its inception, the campaign has grown into a movement, engaging over 57,000 participants from 29 churches in 2024.

Since 2007, 133 churches have joined forces to support both faith-based and non-faith-based nonprofits, with 80 percent of donations staying in local communities and 20% extending to global efforts. What began as a local initiative now demonstrates the power of collective generosity, impacting lives all around the world.

The campaign’s success lies in its simplicity and focus. Rather than pioneering its own charity efforts, Be Rich directs 100 percent of donations to nonprofits that have been carefully vetted for excellent leadership, financial health, and service histories. These organizations work in areas such as homelessness, housing, job training, food insecurity, human trafficking, and foster care. These donations have funded more than 2,400 projects that transform lives and empower nonprofits to scale their work.

“Most people want to make a difference but don’t know how,” said Stanley. “Be Rich makes it simple by connecting people with nonprofits already doing incredible work. When people give to Be Rich, they know they are funding projects that will be game changers for nonprofits and life changers for the people they serve.”

Participants also engage in service opportunities, furthering their connection to the communities they’re helping. Since the launch of Be Rich, more than 234,000 participants have served with local nonprofits.