SweetWater Brewing Company, (“SweetWater Brewing” or “SweetWater”), the hottest craft brewer in Atlanta and the largest in the Southeast, a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), has unveiled the headliners for the 2025 420 Fest, marking the festival’s 20^th anniversary with an epic celebration of music, culture, and great beers. The highly anticipated three-day event, April 18-20 at Atlanta’s Historic Pullman Yards, promises unforgettable performances and immersive experiences. Tickets are available now for this milestone festival. 

Celebrating 20 years of music and culture, SweetWater 420 Fest stays true to its roots with a fan-first experience that blends music, tasty beers, art, environmental stewardship, and good vibes. Headlining the milestone celebration are The Revivalists, Marcus King, and Greensky Bluegrass, alongside a stellar lineup of artists including Georgia’s own Drive-By Truckers and the legendary Cypress Hill. 

Ty Gilmore, President of Tilray Beverages, North America, said, “We are excited to unveil the incredible lineup for SweetWater's 420 Fest 2025, as we celebrate two decades of music, culture, and unforgettable experiences in Atlanta. This year's festival promises to be better than ever before, with top headliners, great beers, and non-stop fun. We can't wait to see you all there!”

Festival Highlights:

• Interactive Art Installations: Dive into immersive art experiences showcasing 20 years of 420 Fest artwork, band photography, and album art.

• Craft Beer Village: Sip and savor a diverse selection of award-winning craft brews from renowned breweries like 10 Barrel Brewing, Breckenridge Brewing, Montauk Brewing Company, and Athens’s own Terrapin Brewing Co. 21+ Celebrate responsibly.

• Chill Family Spot: A welcoming space designed for families to relax, unwind and enjoy the festival together in comfort and safety with private “Chill Mom Spots” available.

• Fan-Favorites: Beloved attractions like SweetWater’s Fishing Camp, The 420 Basement Experience, and the SweetWater BoatHouse return, along with the brand-new SweetWater Roadie Challenge, offering unique experiences that festival-goers will love.

Keeping it Green:

• Green Energy: All energy consumed by stage lighting and sound at SweetWater 420 Fest will be offset with green energy credits through our partners at Velo Solar.

• Waterkeeper Alliance Partnership: For the second year running, $10 from every ticket sold will support clean waterways, reinforcing SweetWater’s commitment to sustainability and positive community impact.

• Bike and Scooter Valet: Embrace eco-friendly transportation with our convenient bike and scooter valet service, making it easy to get to the fest while reducing your carbon footprint.

• Composting and Recycling: All food and beverages will be served with compostable or fully recyclable materials, and properly processed on site to keep 420 Fest green.

Full lineup and tickets for the 2025 SweetWater 420 Fest, along with additional festival details, are available now at SweetWater420fest.com. Don’t miss out on the party of the year!