Assurant, Inc. (NYSE: AIZ), a leading global business services company that supports, protects, and connects major consumer purchases, including automobiles, today announced the Assurant Foundation’s donation of $30,000 to sponsor the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative, which promotes the value of dealership roles and facilitates access to educational resources.

This is Assurant’s sixth consecutive donation to the NADA Foundation. The donation will support the NADA Workforce Initiative, promoting careers that provide competitive salaries, great benefits, and excellent opportunities for advancement in dealerships nationwide.

"The demand for automotive employees with high-tech skills will continue to grow as new automotive technology, including electric vehicles and greater connectivity, continues to evolve," said Strickland. "We have stood with our dealers for 60 years, helping them find new ways to thrive as the automotive retail landscape evolves. Through this ongoing support, we’re pleased to help bring up the next generation of service technicians for those dealerships.

The NADA Foundation’s Workforce Initiative was founded in 2018 to address the shortage of service technicians through promotion of the job benefits and improved access to resources about programs, scholarships, and opportunities. In recent years, the NADA Foundation has broadened the initiative to enhance recruitment of all dealership roles and within all departments. The centralized resources offer a brand-neutral tool for recruiting talent and sparking an interest in dealership careers.

"We are encouraged with the positive outcomes we've achieved through this initiative and thankful to our industry partners like Assurant for their support," said Sykora. "Our dealership teams are the cornerstone of our success as dealers. The tools provided by this program are instrumental in helping us attract, hire, develop, and retain top talent within our dealerships."

Since 2019, the Assurant Foundation has donated $165,000 to the NADA Foundation. For more details, visit nadafoundation.org.