Merit Financial Advisors (“Merit”), a Georgia-based financial advisory firm that specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transitions, announced today it has acquired Zimmermann Investment Management & Planning (“Zimmermann”). This acquisition will expand Merit’s presence with a fourth office in Pennsylvania and increase its assets by $739 million.

Based in New Cumberland, Pennsylvania, Zimmermann specializes in serving state employees and retirees in the region with a focus on investment management, retirement, and estate planning. As a result of the partnership, Zimmermann will expand its infrastructure and grow its marketing, technology, and investment teams. The firm’s President and Investment Advisor Representative, Curt H. Zimmermann, will transition to a new role as Partner and Wealth Manager at Merit and will be joined by the rest of his team. 

“I am thrilled to be taking Zimmermann to the next level of growth by partnering with Merit,” said Curt. “We are proud to join a firm that aligns with our mission of putting the client first, enabling our team to focus on their responsibilities while expanding how we serve our clients.”

This is Merit’s thirty-first acquisition since taking a minority investment in December 2020 from Wealth Partners Capital Group (“WPCG”) and a group of strategic investors led by HGGC’s Aspire Holdings platform. In late December, Merit announced its acquisition of Roth Asset Management, which added approximately $773 million in assets and expanded Merit’s presence in the Pacific Northwest.

“We’re thrilled to expand Merit’s presence in Pennsylvania and add a fourth office in the region,” said Tyler Vernon, Managing Principal at Merit. “Partnering with Zimmermann opens the door to a new niche market, and we’re thrilled to welcome Curt and his talented team to Merit.”

The merger was finalized on December 20, 2024. Financial and legal terms of the deal were not disclosed.