Dinewise, Inc (OTC PINK-DWIS) (referred to as "Dinewise", "we", "us", "our" or the "Company") a fintech company operating as PawnTrust Inc., providing solutions to the pawn shop industry today announces the appointment of Mel Farr. Jr as the company’s new Chief Operations Officer. A seasoned business leader with a remarkable track record of turning challenges into opportunities, Mr. Farr brings decades of experience in operational excellence, strategic growth, and transformative leadership.

Mel Farr Jr. began his professional journey in athletics, earning a scholarship to UCLA before being drafted by the Denver Broncos in 1988 and later playing for the Los Angeles Rams in 1989. However, his transition to the business world revealed his true potential. In 1991, he joined his family’s automotive empire, where he quickly proved his talent for revitalizing underperforming operations and driving sustainable success.

As General Manager of Mel Farr Ford in Fairfield, Ohio, Mr. Farr transformed a dealership losing $500,000 annually into a profitable enterprise generating $250,000 annually within just three years. In 1995, he assumed leadership of Mel Farr Ford in Oak Park, Michigan, the flagship store of the Mel Farr Automotive Group. Under his guidance, the group grew to become the largest African-American-owned business in the United States, achieving nearly $600 million in annual sales—a true testament to his operational expertise and visionary leadership.

As Chief Operating Officer, Mr. Farr will oversee PawnTrust’s daily operations with a strategic focus on optimizing efficiency, elevating customer experiences, and driving growth initiatives. His extensive experience in managing complex businesses and proven track record of scaling operations will be pivotal as PawnTrust continues to expand its presence and influence within the industry.

“Mel Farr Jr. is not just a game-changer; he’s also my older brother by 361 days,” said Mike Farr, CEO of PawnTrust. “Our father instilled in us the leadership skills that have guided us throughout our lives, and Mel’s proven ability to drive sustainable growth in competitive environments makes him the perfect fit for this pivotal role. We’ve been teammates both on and off the field, collaborating on numerous businesses over the years. I am confident that his strategic vision and dedication to excellence will propel PawnTrust to unprecedented success.”

Beyond his professional accomplishments, Mr. Farr is a devoted family man. He is the proud father of five daughters and one son, as well as a grandfather to three grandsons, one granddaughter, and another grandchild on the way. His deep commitment to family and community aligns seamlessly with PawnTrust’s mission and values, adding meaningful depth to the company’s culture as it continues to expand.

Additionally, CEO Michael Farr will be conducting a series of interviews in the coming weeks to engage with investors and shareholders. The first interview will be hosted on Twitter Spaces via the X.com platform by Beasts of Wall Street. This live event is scheduled for Thursday, December 19, 2024, and will also be recorded, ensuring interested investors can access it at their convenience.

This interview provides shareholders with a unique opportunity to connect directly with Mr. Farr, gain insight into his vision for the company, and participate in a live Q&A session. This initiative underscores PawnTrust’s commitment to transparency and fostering long-term growth.

Stay updated by following PawnTrust’s official account on X: https://twitter.com/mypawntrust.