Carbon Performance, the state-of-the-art fitness club known for its cutting-edge facilities and comprehensive wellness offerings, is opening its first location outside Tennessee. The 33,500-square-foot space rounds out an active 2024 lease year for Westside Paper on Atlanta’s Westside.

Reimagined by FCP® and Westbridge, the 15-acre adaptive reuse project is centered around a 70-year-old former paper manufacturing plant located at 950 West Marietta Street. It has been transformed into a dynamic mixed-use development with a unique industrial heritage, soaring ceilings and ample parking. The Atlanta BeltLine Connector Spur Trail is immediately adjacent to the property. 

Since shifting its ground floor focus from office to retail tenants last year, Westside Paper has secured over 113,000 square feet of new leases in 2024, including a 50,000-square-foot showroom by Construction Resources, a 13,000-square-foot event venue by Proof of the Pudding (Atlanta’s largest caterer) and a 24,500-square-foot padel facility by Brooklyn-based Padel Haus — the first of its kind in Atlanta.

“Our team continues to bring best-in-class companies to Westside Paper. We recognized Carbon Performance’s success in Nashville and saw an opportunity to introduce a comprehensive fitness and wellness offering that’s underrepresented in Atlanta,” said Chris Faussemagne, Managing Partner of Westbridge. “We believe their presence will further activate the project and enhance the BeltLine Connector Spur Trail experience.”

Founded by Brent and Victoria Laffey, Carbon Performance provides strength training, and cardio equipment hand-selected from top manufacturers. Classes include boot camps, Pilates and yoga classes, personal and group training sessions, youth performance programs and wellness amenities including infrared saunas, cold plunges and a café with a smoothie bar. The layout is intentionally designed to maintain a boutique feel, seamlessly blending expansive resources with personalized experiences.

“We’re thrilled to bring Carbon Performance to Atlanta,“ said Founder Brent Laffey. “This location in Westside Paper represents the next step in our mission to provide world-class fitness and wellness experiences in dynamic, inspiring spaces. We look forward to being a part of the city’s thriving Westside and helping Atlantans achieve their health and performance goals.” 

Carbon Performance joins a growing list of tenants aligning with Westside Paper’s emphasis on health, fitness and wellness — a rapidly expanding economic sector. It offers convenient access to Howell Mill Road, Georgia Tech, Midtown and other intown destinations.