Primrose Schools, the leading provider of high-quality early childhood education and care, along with its over 500 independently owned schools donated more than $680,000 to charitable organizations and gifted over 600,000 items to underserved families and children in 2024.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/primrose_school/9320858-en-primrose-schools-primrose-promise-2024-charitable-donations-review

Primrose Promise℠ is driven by the Primrose mission to forge a path that leads to a brighter future for all children. The program gives Primrose franchise owners, staff, students and their families as well as Primrose Support Center team members the opportunity to participate in charitable giving efforts that make a positive impact in their communities.

"Year after year, I am inspired by our franchise owners and their students and staff who bring the Primrose mission to life through their remarkable generosity," said Primrose Schools CEO, Jo Kirchner. "Together, we are proud to make a difference in local communities while influencing upcoming generations to become empathetic, involved and enriched individuals."

Corporate Social Responsibility highlights and initiatives from 2024 include:

• Nonperishable Food Donations: Primrose schools donated more than 385,000 canned goods and nonperishable food items to food pantries and shelters across the nation during its annual Caring and Giving Food Drive.

• Book Donations: For the annual Og's Bountiful Book Drive leading up to Read Across America Day, Primrose school students and families donate new and used books to support equitable, lifelong literacy and give back to local communities across the country. In 2024, the system donated more than 105,000 books to local libraries, schools, children's hospitals and other nonprofit partners, surpassing 2023's total.

• In-Kind Donations: Primrose schools provided more than 120,000 items including clothing, school supplies, diapers, wipes and toys to underserved children and families through various giving events – a 500% increase from 2023.

These collective and consistent acts of giving without expectation are embedded into the curriculum and culture at Primrose schools nationwide through organized events and activities benefiting a range of causes related to children and families including:

• Preschool students in Richmond, Virgina hosted lemonade stands to support children with cancer, raising over $3,500 for the Children's Hospital of Richmond at VCU.

• Engaging in similar efforts across their regions to recognize National Diaper Need Awareness Week, Primrose schools across Dallas-Fort Worth, Kansas City, Jacksonville, Oklahoma City, Washington D.C. and Raleigh-Durham hosted diaper drives, donating more than 120,000 diapers to children who are underserved or in crisis.

As part of the more than $680,000 in monetary donations made in 2024, families raised more than $280,000 for the Primrose Schools Children's Foundation^®, the charitable arm of Primrose Schools that exists to support a better future for underserved children and families and to expand access to high-quality early education and care through research and advocacy.

Research shows that parents are deeply concerned about their child's academic and character development before they turn five years old. As part of the Primrose Promise and embedded in the Balanced Learning^® curriculum, young children at Primrose schools across the country will continue to participate in meaningful service-learning efforts building important character development skills like compassion and generosity in 2025.