Marcus & Millichap Releases 2025 Atlanta Multifamily Investment Forecast Report

Staff Report From Georgia CEO

Wednesday, March 12th, 2025

Marcus & Millichap (NYSE: MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, has published its 2025 Atlanta Multifamily Investment Forecast Report.   
 
"Atlanta continues to attract a young, skilled workforce, fueling demand for multifamily housing and positioning the market for sustained growth," stated John M. Leonard, First Vice President and Regional Manager. 
 
Marcus & Millichap’s 2025 Atlanta Multifamily Investment Forecast provides investors with vital insight and analysis on the current state of the multifamily market, including: 
 
  • Atlanta’s labor market is set to grow by 42,000 jobs in 2025, ranking as the fifth-highest increase among major U.S. metros and marking a substantial improvement over 2024. 
  • While delivery volume will hit a two-year low, Atlanta’s inventory will still grow by 2.9%, keeping supply expansion above historical averages. 
  • The metro’s vacancy rate is expected to decline to 7.6%, supported by the largest projected net in-migration and household formation rate of any metro east of the Mississippi River. 
  • After two years of stagnation, average effective rents will rise to $1,633 per month, reflecting a 24% increase since 2020. 
  • Areas such as Midtown, Buckhead, and Sandy Springs are attracting investor attention due to strong fundamentals, high-income demographics, and growing corporate presence. 
 
"With moderating new supply, rising demand from young professionals, and renewed rental momentum, Atlanta remains a compelling market for multifamily investors," added Leonard. 
 
Access Marcus & Millichap’s 2025 Atlanta multifamily investment forecast report here.