Naturepedic, the leading GOTS certified organic and EWG Verified® mattress and bedding brand, announces the opening of its newest retail location in Atlanta and plans for its 30th store opening in Nashville later this year.

The new Atlanta store, located at 3167 Peachtree Road NE, Suite D-1, Atlanta, Ga., offers consumers a new and modern destination to explore certified organic and sustainably-led sleep products. Naturepedic's assortment has offerings for the entire family with a curated variety of colors, textures and fabrics, as well as comfort and size options for their line of organic pillows, mattresses, bedding and more.

Naturepedic's Nashville store is set to open its doors during the first week of May, just ahead of Memorial Day– a peak season for mattress sales. The new store, located at 3708 Hillsboro Pike, Nashville, Tenn., marks the brand's 30th retail location and will feature a grand opening celebration following the store's official debut.

The brand's expansion of physical retail spaces comes on the heels of a record-breaking year of omnichannel growth in 2024, which saw the opening of 8 corporate stores and continued double-digit year over year sales growth since 2019.

"We leverage valuable consumer insights from our eCommerce side of our business to strategically select locations for our new stores," said Arin Schultz, Chief Growth Officer at Naturepedic. "Our data shows that over 50% of consumers prefer to begin their mattress shopping journey in a physical store, and we're focused on meeting that demand with an expanded retail presence in key markets."

To date, Naturepedic operates 29 stores, and its omnichannel retail presence enables the brand to maintain a strong physical footprint while offering a seamless, personalized shopping experience both in-store and online. 

For more information visit naturepedic.com.