The Atlanta Hawks and Wheels Up Experience Inc. (NYSE: UP), a global leader in private aviation, today announced a new multi-year partnership that will integrate the Wheels Up brand into the most exclusive and private entrance to the award-winning State Farm Arena for games, concerts, and other auxiliary events.

This newly branded VIP entrance in partnership with Wheels Up is reserved for Hawks players, coaching staff, premier partners, and courtside seat members. Reflecting the brand’s commitment to premium travel, this entrance embodies the seamless experiences that define Wheels Up.

“We are thrilled to announce this partnership with Wheels Up,” said Andrew Saltzman, Hawks’ and State Farm Arena’s President of Business Enterprise and Chief Commercial Officer. “It is paramount for our organization that we continue to elevate the incredible experience we provide our most premium members and partners and aligning with a world-class brand like Wheels Up to provide this exclusive access was a natural fit.” 

As part of the multiyear agreement, Hawks and Wheels Up will also host an unforgettable evening for premium Hawks’ Season Ticket Members. At this reception, Hawks fans and members of Atlanta’s business community will have the opportunity to network in an intimate setting and learn how Wheels Up is redefining private aviation through personalized travel solutions.

“We are proud to partner with the Atlanta Hawks and State Farm Arena, and this newly branded exclusive entrance reflects our commitment to delivering unforgettable events and offerings for our clients,” said Kristen Lauria, Chief Customer and Marketing Officer at Wheels Up. “Aligning with a premier sports and entertainment leader in Atlanta is a natural extension of our dedication to providing unparalleled access—both in the air and on the ground.”

Home to the NBA’s Atlanta Hawks, the award-winning State Farm Arena is a next-generation sports and live entertainment venue focused on experience, sustainability, and service—values that align with Wheels Up’s commitment to delivering experiences worth repeating.

Inspired by the city, State Farm Arena showcases the core values of the organization: inclusiveness, authenticity, and innovation. In 2024, Front Office Sports, the multi-platform media and news organization covering the business of sports, announced State Farm Arena as part of their inaugural list for Best Venues powered by Sports Innovation Lab. 

Atlanta Hawks Membership, which includes seats for every home game, is on sale now at Hawks.com/membership or by calling (866) 715-1500.