A new study from CouponFollow reveals that Atlanta has officially earned the title of America’s coupon capital, topping the charts in coupon-related Google searches per capita. With shoppers increasingly turning to digital tools to fight rising prices, Atlanta residents are leading the national charge when it comes to online savings.

Key Findings:

• #1 in coupon-related Google searches per capita

• $52,699 saved via coupons in Atlanta last year (ranking in the top 10 nationally)

• Top savings categories: Grocery deals, BOGO offers, and online promo codes

The report underscores how Atlanta’s residents are navigating inflation and economic uncertainty by leveraging search engines and promo codes to maximize their budgets. The city’s coupon usage habits reflect a broader trend toward tech-savvy savings strategies, particularly around essentials like food, household goods, and online retail.

CouponFollow’s analysis places Atlanta just ahead of Dallas, TX and slightly behind Queens, NY in terms of total coupon savings. However, no city surpasses Atlanta’s rate of coupon-related searches per person, making it the undisputed champion of deal hunting in the U.S.