Although Noble Clay’s headquarters are physically located at 112 Ormond Street in Atlanta, the 501(c)(3) fitness nonprofit’s mission is based squarely at the intersection of several staggering statistics. Rapidly rising rates of chronic disease, obesity, poverty, and loneliness have fueled the Noble Clay model to enhance human movement and connection by offering fitness and a sense of community for all. Marking its most impactful fundraiser since its launch in 2018, Noble Clay has issued a call for people of all fitness levels to take part in a 21-Day Movement Challenge between April 28 and May 18, 2025. Registration is FREE for this in-person and virtual fundraising event. With intentional movement as the key, Noble Clay is assembling a network of fitness-seeking fundraisers who will inspire donors to back their involvement in the challenge and support the nonprofit’s mission of providing world-class training that uplifts the whole community.

“The Noble Clay Movement Challenge is a win-win for all involved,” said Ben Davis, Noble Clay Founder & Chief Encouragement Officer. “Intentional movement benefits everyone who takes part, and the funds we raise will allow us to continue subsidizing memberships for underserved communities. The central issue is that nearly 3 in 4 adults in the U.S. are considered overweight or obese. If predictions are correct, that number will reach 80% in 25 years. What’s worse is that this epidemic isn’t limited to adults alone.  More than 15 million children between the ages of five and 14 are considered overweight or obese. Excess weight and lack of movement contribute to a wealth of chronic diseases over a lifetime. Beyond the health aspect, there’s a major disparity between those who can afford a personal trainer and those who cannot. Roughly 18% of Atlantans are below the poverty level. At Noble Clay, between our daily mission and Movement Challenge, we aim to move the needle while inspiring others to come alongside us as changemakers.”

Davis shared that loneliness is also on the rise. A recent poll from the American Psychiatric Association revealed that one-third of adults report that they experienced feelings of loneliness at least once a week over the course of a year. Like those offered at Noble Clay’s two Atlanta locations, a gym environment gives its members an undeniable sense of community. Anyone who takes part in the Movement Challenge can experience that sense of community firsthand at Noble Clay, or – if they live beyond Atlanta’s borders – they can take advantage of the virtual aspect of the Challenge.

“As coaches, we’ve found that accountability is a key to success in fitness,” added Davis. “By embracing the Noble Clay mission, signing up for the Challenge, building a community of fellow fundraisers and donors, and setting a personal goal, this is a great opportunity to be held accountable. We all need accountability to move more throughout the week – whether walking the dog, doing a dance workout in your living room, hiking with a friend, or taking a bike ride around the city. This Challenge is the accountability our participants need to succeed as they post their progress on social media and encourage others to either join them in the challenge or donate to the cause.”

All participants are invited to come together in the spirit of celebration for a workout on Saturday, May 17 at 9 a.m. at Noble Clay’s City of Refuge studio – located at 1300 Joseph E. Boone Blvd NW in Atlanta. With a goal to achieve a combined 50,000 minutes of movement and $50,000 raised, the Noble Clay Movement Challenge is sponsored by YETI, Lululemon, and GORUCK. In addition to peer-to-peer fundraising, throughout the 21-day fitness event, participants can earn a raffle entry daily when they move 30 minutes or more. There are also chances to win prizes for posting their movement on social media and tagging Noble Clay and its sponsors. The top three “movers” will be awarded a special prize for the most minutes moved at the event's conclusion.

To learn more and register for the Noble Clay Movement Challenge, prospective participants can visithttps://runsignup.com/Race/GA/Atlanta/NobleClayMovementChallenge. For more information about Noble Clay and its all-important mission to enhance human movement and connection, they are invited to visit  https://nobleclayfitness.com/.