One of college football’s most storied bowl game brands will get an elevated look and feel as Peach Bowl, Inc. selects Modo Modo as its new design agency.

Officials announced today that Atlanta-based Modo Modo Agency, a full-service creative and media agency, will serve as the Peach Bowl’s strategic design partner and will be responsible for all creative work supporting the Chick-fil-A Peach Bowl, Aflac Kickoff Game, Southern Company Peach Bowl Challenge charity golf tournament and The Dodd Trophy Coach of the Year Award Presented by PNC Bank.

“Over the course of 57 years, we have been proud to build a brand that is meaningful in college football,” said Gary Stokan, Peach Bowl, Inc. CEO and president. “In an industry full of brands, we have been intentional about creating visually dynamic and distinctive graphics and looks that enable us to stand out as a best-in-class, championship-caliber event, and we’re confident Modo Modo is the right partner to continue that legacy moving forward.”

Modo Modo provides brand and creative solutions, omni-channel media, integrated marketing and internal communications for leading global B2C and B2B corporations and will now add one of the College Football Playoff’s partner bowl games to its stable of clients. 

“As an agency, we love working with clients who challenge us to have fun, whose work makes a huge difference to non-profits, and who showcase us on a national stage,” said Modo Modo Agency Founder and CEO, Moira Vetter. “We’re so excited to serve as the creative agency of record for Peach Bowl, Inc., further elevating the power and experience of this elite bowl game and solidifying Atlanta’s role as the capital of college football.” 

The new partnership will result in a fresh and dynamic approach for all Peach Bowl, Inc. creative applications – specifically for the annual graphical interpretation of its branded events, advertising campaigns, extensions into environmental signage, social media and fan-focused premiums.