Operation HOPE and Financial Literacy for All (FL4A) announced today that they achieved record-breaking impact following this year’s inaugural Green Socks Day Challenge, which mobilized corporate partners and drove a surge in new clients seeking Operation HOPE’s no-cost financial coaching services.

Launched to celebrate the advancement of financial literacy as a national priority during Financial Literacy Month, the Green Socks Day Challenge took place on April 30, with individuals, organizations and businesses across the country participating by wearing green socks, taking the Financial Literacy Quiz, and sharing their stories on social media.

A total of 52 Operation HOPE corporate partners and members of the FL4A initiative joined the Green Socks Day Challenge, helping to embed financial literacy into workplace culture and conversation. Participating partners included: Walmart, MasterCard, US Bank, Truist, Huntington Bank, iHeart Media, Delta Airlines, MLB, MLS, Nascar, Nasdaq, NBA, NHL, Shopify, OpenAI, and UPS, among other prominent organizations. These partners activated employees, customers and communities through financial literacy events, in-office campaigns, and digital engagement strategies – demonstrating a shared commitment to building a more financially empowered nation.

Lastly, Operation HOPE saw an meaningful increase of new client enrollments for its no-cost financial coaching programs with more than 6,700 new client sign-ups in April. The #GreenSocksDay social media campaign generated over 1 million impressions and top posts were featured on Nasdaq’s Times Square Tower in New York City, creating a powerful visual moment that amplified the call to action to promote financial literacy.

FL4A and Operation HOPE plan to continue this annual tradition and build on this momentum throughout the year to provide free access to financial coaching, educational programs, and corporate partnerships to build a more financially empowered America.

For more information or to get involved, visit www.fl4a.org