Student-led Public Relations Agency at Kennesaw State Finds Success with Client Campaign Work
Monday, June 2nd, 2025
Parsed into three groups, students in a public relations capstone course at Kennesaw State University discuss campaigns they have implemented after a semester of research, planning, and collaboration with their clients, three KSU campus organizations.
The course operates as a fully functional PR agency. Under the auspices of Peak Communications, students assist organizations on and off campus to appeal to broader audiences through social media content, flyers, tabling, and event planning. In the spring 2025 semester, the Museum of History and Holocaust Education, the SAFE Center and the Bentley Rare Book Museum saw the benefit.
“Being in Peak Communications allows students to tell a story to the client through a campaign plan, show work samples, but take that a step further and actually execute it with results,” said Tom Vizcarrondo, associate professor of communication and advisor of the student-run public relations agency.
