Wheels Up Experience Inc. (NYSE: UP), a leading provider of on-demand private aviation, today announced key executive leadership appointments that align the company's go-to-market growth strategy with the evolving needs of its customers.

"These leadership changes are a natural next step in our transformation journey," said George Mattson, Chief Executive Officer of Wheels Up. "As we continue to focus our customer-centric strategy around the goal of seamlessly delivering the broadest and most accessible suite of global aviation solutions across our programmatic on fleet and global charter offerings, all aligned with our first-of-its-kind strategic partnership with Delta Air Lines, we expect these organizational changes will help drive our commercial success in the marketplace and long-term growth."

Effective immediately: 

• Mark Briffa, currently CEO of Air Partner and EVP, Charter, will become Chief Sales Officer, unifying global sales across our Membership and Charter offerings under one leader.

• Meaghan Wells, EVP of Enterprise Planning and Strategy, has been appointed Chief Growth Officer, a new role that unifies key growth functions. In this position, she will oversee the newly formed commercial strategy group, integrating revenue management, product strategy, and competitive analysis, to drive more coordinated, data-driven decisions that are expected to enhance our customer offering. She will also continue to lead fleet and corporate strategy, partnerships, and enterprise planning.

• Kristen Lauria, currently Chief Marketing Officer, will expand her role to include customer experience, driving deeper integration across brand, communications, and customer engagement. As Wheels Up progresses its previously announced fleet modernization plan, investing in and enhancing all aspects of the customer experience will be a key strategic focus area for the company.

As part of the leadership realignment, Dave Harvey, Chief Commercial Officer, will step into a senior advisor role to the company through August 2025to help ensure a smooth and effective transition. "We are grateful to Dave for his significant contributions in shaping and executing our commercial strategy, and we thank him for his leadership during a pivotal phase of our transformation," added Mattson.