-Homrich Berg Wealth Management (HB), a leading fee-only wealth advisor with $25B AUM, launched a new firmwide program to foster a culture of ownership throughout the firm. The initiative provides equity participation to all non-shareholder employees, reinforcing HB’s belief that team members who contribute to the firm’s long-term success should also share in its rewards.

The Equity Participation Program is designed to offer meaningful incentives to attract and retain top talent while reflecting HB’s culture of collaboration and shared achievement. Employees who participate in the program have the opportunity to benefit financially over time, including in the event of a future liquidity event or recapitalization. The initiative is supported by HB’s minority investment partners TPG Growth and New Mountain Capital.

“This program is about building a firm that rewards people not just for their day-to-day performance but for their contribution to HB’s long-term success,” said Thomas Carroll, CEO of Homrich Berg. “As we grow, we want our team to feel recognized and appreciated for their hard work and motivated to stay invested in our mission.”

New hires will be eligible to receive equity participation units as part of their offer package, a move that formalizes HB’s commitment to recognizing and rewarding the people behind its expert advice and exceptional client service.

“We believe that broad employee ownership supports our collaborative culture and encourages all of us to work as a single team,” said Kyle Glenn, Chief Operating Officer at Homrich Berg. “This program helps ensure that everyone at HB has a stake in the value that we are working together to create.”

“Employee ownership is a meaningful way to strengthen company culture and drive long-term performance,” added David Trujillo, Co-Managing Partner of TPG Growth. “HB continues to lead by example, and this initiative reflects its thoughtful approach to growth, people, and purpose.”

The program was developed in partnership with Ownership Works, a nonprofit that helps companies and investors launch broad-based employee ownership programs that can unlock new levels of success for businesses and promote meaningful wealth-building at work.