Artisan Land Companies has completed a successful land exit with the sale of a 35-acre tract within its Artisan Crossing/Villa Rica project to the industrial team at Crow Holdings Development. Artisan originally acquired the 40-acre Artisan Crossing property debt-free through its affiliated company, Artisan Interests, in 2020 for $1.2 million and invested an additional $600,000 to secure entitlements and zoning for both logistics and retail uses, and to cover related hard and soft development costs.

Crow Holdings Development, a leading real estate development company specializing in multifamily, industrial, and office development across high-opportunity markets in the U.S., acquired the 35-acre logistics parcel and plans to develop a 425,000-square-foot, cross-dock facility. Artisan is now marketing the project’s residual five-acre corner site, which is entitled for future retail/convenience use.

Located at the intersection of Industrial Boulevard and Rockmart Road on the new Villa Rica Bypass, the property is adjacent to the city’s primary industrial park and within five minutes of Interstate 20. Artisan master planned the tract for a cross-dock logistics building on 35 acres and a five-acre corner retail site positioned for future traffic on the Bypass.

“This exit showcases the Artisan Land strategy at work; acquiring land with no debt, creating development-ready sites through careful entitlement and planning and delivering fully zoned opportunities for leading developers to execute vertical projects,” said David Branch, senior partner of Artisan Land Companies.

 “We believe this approach creates value while controlling risk, and Villa Rica is a great example of how we build opportunities for our investors and for the communities in which we choose to invest,” said Barry Branch, Artisan’s managing partner and chief investment officer. “Artisan targets a minimum unleveraged 2X Cash-On-Cash return and a minimum 20% IRR on each of our land investments, and this sale exceeded those targeted Return Metrics.”

Artisan Land Companies will continue to focus on assembling, master planning, entitling, incentivizing, branding and developing strategically located land tracts in urban and suburban growth markets. Through its affiliate Artisan Interests, it has successfully undertaken three pre-fund land investment projects since 2020 in downtown Macon, Villa Rica and Kingston/Bartow County, and is now completing the formation of a new $50 million land investment platform, Artisan Land Fund I.

Artisan’s model does not utilize debt and does not pursue vertical development, instead creating fully entitled, development-ready sites for residential, industrial and commercial builders.

SSG Realty Partners, a subsidiary of Artisan Land Companies, represented Artisan Interests in the sale to Crow Holdings Development.