Atlanta Freight Market Outperformed During July 4th
Wednesday, July 9th, 2025
The Fourth of July is a significant benchmark for the U.S. truckload market, marking a seasonal uptick in demand that challenges transportation providers across the country. Historically, this holiday period is characterized by heightened freight activities driven by an increase in consumer spending and the need for timely distributions of goods as various industries prepare for summer events and promotions. This demand surge, while lucrative for carriers, simultaneously strains the logistics network, as evidenced by recent trends in tender rejection rates and spot rates.
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