Georgia Businesses See 13% Revenue Boost from AI and Data Utilization
Friday, August 15th, 2025
A new study by Decodo finds that U.S. businesses using AI and external data are seeing measurable, bottom-line results - from sharper decision making to double-digit revenue growth.
Surveying CEOs and business decision-makers nationwide, the research reveals:
|
How has your business benefited from using data |
% of Americans who voted |
Average increase |
|
Better decision-making |
63% |
|
|
Increased revenue |
56% |
11% increase in profits |
|
Improved operational efficiency |
54% |
10% increase in operational efficiency |
|
Improved customer experience or personalization |
53% |
|
|
Stronger competitive positioning or market intelligence |
44% |
|
|
Increased website traffic or digital performance |
42% |
|
|
Accelerated product development or innovation |
39% |
|
|
Improved risk management or fraud prevention |
30% |
|
Revenue and efficiency: Most businesses see a 6–10% uplift
Of the 56% of businesses reporting revenue growth:
-
48% saw a 6–10% uplift
-
33% experienced 11–20% growth
-
8% achieved more than 21%
Among those improving operational efficiency:
-
48% reported a 6–10% gain
-
26% saw 11–20% improvements
Top States Leading in Revenue Growth from AI and External Data
Delaware leads the nation with average revenue growth of 14.13%, followed by North Carolina (13.82%) and Georgia (13.44%).
|
State |
Average revenue growth |
|
Delaware |
14.1% |
|
North Carolina |
13.8% |
|
Georgia |
13.4% |
|
Pennsylvania |
13.1% |
|
Florida |
11.8% |
|
Texas |
11.3% |
|
New York |
11.1% |
|
Washington |
10.4% |
|
California |
10.4% |
|
Illinois |
10.2% |
|
Ohio |
9.7% |
|
Virginia |
9.6% |
|
Oregon |
9.4% |
|
Massachusetts |
9.4% |
External data as a growth engine
Whether used to fuel smarter decisions, cut acquisition costs, or build more accurate forecasting models, external data is becoming a vital engine of growth for U.S. companies. And as businesses continue to adopt data-driven strategies, these results suggest those investments are paying off in tangible, trackable ways.
More information on how U.S. businesses are using data in 2025 can be found in our report on-site: decodo.com/blog/how-companies-use-external-data-in-the-us
