Purchasing Power, a financial wellness voluntary benefit that offers the leading employee purchase program through the convenience of payroll deduction, today announced the appointment of Jason Steed as Vice President, National Sales & Market Development, effective Aug. 11.

In this role, Steed will be responsible for driving new business growth through Purchasing Power’s channel partners, direct sales, and alternative channels. Steed will oversee a national sales team, focusing on new client demand, identifying client acquisition across various industries, and opening new opportunities to drive revenue

“Jason’s appointment marks a strategic step forward as we continue to grow and innovate our national sales approach and partnership with national brokers,” said Assad Lazarus, Chief Commercial Officer, Purchasing Power. “He brings a proven track record of driving high-performance sales strategies, unlocking growth in complex markets, and building trusted, strategic partnerships.

“With deep industry insight and a clear focus on market development, Jason brings the energy, discipline, and leadership we need to scale impact and strengthen relationships nationwide,” Lazarus added. “We’re excited for the leadership he will bring to this next chapter of growth.”

He previously spent six years at Equifax Workforce Solutions and has more than 30 years of experience in business development, market expansion, and employee benefits strategy and leadership. Steed is a former Vice President & Practice Leader at Pacific Resources Benefits Advisors, where he managed the voluntary benefits practice and developed the company's benefits administration and HR technology practice. He also spent eight years as a Vice President at Beneplace where he further developed experience in Purchasing Power’s core business.

“I am excited to join Purchasing Power at such a pivotal time in its growth,” said Jason Steed, Vice President, National Sales and Market Development. “This is a company with momentum, a clear mission, and a long-standing commitment to its partners, clients, and the customers who depend on its program. I’m looking forward to driving our business development efforts through this next chapter and unlocking new opportunities for value, innovation, and long-term partnerships.”

Steed is based in Colorado Springs, Colo.