While national headlines suggest housing sales are cooling, SRP Lending assures builders and remodelers that Atlanta’s market continues to outperform both national averages and historical trends. Strong migration patterns, an aging but motivated buyer pool and the competitive advantage of new homes positions the metro area for continued resilience.

“In today’s housing environment, it’s not just about supply—it’s about design and differentiation,” said Geoff Deckelbaum, Principal at SRP Lending. “Builders who deliver distinctive architecture, flexible living spaces and thoughtful amenities are capturing the most buyer attention. Atlanta’s strong migration trends, coupled with its competitive new construction market, make this one of the most resilient metros in the country.”

Atlanta Market Highlights

• Interest Rates & Demand: If mortgage rates decline, pent-up demand is expected to surge, potentially unlocking a wave of new buyers. Despite speculation that the growth streak is fading, Atlanta remains a steady choice for residential construction.

• Household Migration: Atlanta recorded a net positive domestic migration flow of 1.8% over the past year, underscoring its ongoing appeal to relocating households.

• Sales & Inventory: National sales have moderated, yet Atlanta home builders are pushing past both national trends and long-term benchmarks. Local inventory rose to 4.4 months of supply, which is higher than last year but still considered balanced and lower than the 6-month norm.

• Buyer Demographics: The median age of the first-time buyer has reached 38, meaning today’s buyers are older, more selective and focused on move-in ready homes.

• Resale vs. New Construction: Nearly 40% of resale listings need updates or repairs, making new construction, with modern finishes and functional layouts, the more attractive option.

• Cancellations & Investor Activity: Builder cancellation rates in Atlanta remain below national averages, while investor activity is rebounding, adding further competition to the marketplace.

“SRP Lending clients have a great opportunity to take advantage of home renovation loans to update older inventory and bring it to market quickly. While larger builders are forced to make concessions to maintain volume in subdivisions, those pressures are minimized by doing one-off homes and infill construction,” said Deckelbaum. 

SRP Lending highlights that today’s market creates unique opportunities for its clients. Renovating older inventory allows investors and smaller home builders to quickly bring updated homes to market, meeting the growing demand for move-in-ready options. At the same time, infill and one-off construction projects often avoid the pricing pressures and concessions faced by larger production builders, enabling clients to maintain stronger margins while delivering highly desirable homes.

For more information about SRP Lending's services, please visit www.srplending.com.