Extu, a provider of through-channel marketing and incentive solutions, announced today the appointments of Nichole Gunn as Chief Executive Officer and William Shida as President and Chief Operating Officer. Extu is backed by Capstreet, a Houston-based lower middle market private equity firm.

Ms. Gunn, a current member of the executive leadership team at Extu, has been with the company for 17 years. During that time, she has been a driving force behind Extu’s growth strategy, product innovation, and cultural evolution. In her new role, Ms. Gunn will focus on accelerating client growth through Extu’s Partner Experience Platform, advancing its AI-driven platform strategy, and strengthening the company’s presence across vertical markets including technology, automotive, construction, and insurance. She will also oversee the launch of a new technology program slated for late 2025.

“Leading Extu into this next chapter is an incredible opportunity,” said Ms. Gunn. “We’ve built momentum, know exactly where we’re headed, and feel the market will take notice. We believe we have the right vision, the right team, and the right partners to drive innovation and growth.”

Mr. Shida now takes on the roles of President and Chief Operating Officer. In addition to his new operating responsibilities, he will continue to oversee Extu’s financial operations, providing a stable platform as the company plans to accelerate its growth.

“We are excited to partner with Nichole and William in their new roles. We believe they have the experience, passion, and drive to take Extu forward,” said Kevin Johnson, Capstreet partner and Extu Board Member.

To learn more about Extu, visit extu.com.