- Fitness2020 Accelerates Southern Expansion with Four Major Georgia Locations, Positioning Brand as Premier Fitness Destination

Fast-Growing Fitness Chain Brings State-of-the-Art Facilities to Metro Atlanta with Over 200,000 Square Feet of New Fitness Space

Fitness2020, Georgia's fastest-growing premium fitness brand, today announced an aggressive multi-location expansion strategy that will add four major facilities across metropolitan Atlanta, representing one of the largest fitness infrastructure investments in the Southeast this year. The expansion solidifies Fitness2020's position as a formidable competitor in the region's dynamic health and wellness market.

The announcement comes as Fitness2020 continues to outpace industry growth metrics, having achieved an unprecedented 243% membership increase over the past two years while maintaining operational excellence across its existing portfolio. The expansion includes the recently opened Smyrna location, the February 2026 debut of its massive East Lake facility, and two additional locations slated for Acworth and Cumming throughout 2026.

"We're not just opening gyms—we're creating destination wellness experiences that fundamentally redefine what members should expect from their fitness investment," said the company's leadership team. "Each location represents our commitment to delivering premium amenities, cutting-edge equipment, and an unparalleled member
experience at accessible price points. This expansion is a direct response to overwhelming demand from communities that recognize the Fitness2020 difference."

Smyrna: The New Standard in Metro Atlanta Fitness

Fitness2020's newest operational facility in Smyrna sets a new benchmark for the brand, featuring state-of-the-art cardio and strength equipment, expansive free weight areas, and the exclusive PLAE Performance Zone—a private training environment focused on elite athletes and available only to Fitness2020 members. The location showcases the brand's evolution from its Gold's Gym heritage into a modern, member-centric fitness powerhouse.

East Lake: A Game-Changing February 2026 Launch

Set to open in February 2026, the 51,000-square-foot East Lake location represents Fitness2020's largest single investment to date. Strategically positioned at SR 155 and East Lake Parkway in the former Kroger space, this facility will serve as the brand's showcase, featuring:

• Expansive cardiovascular and strength training zones with individual entertainment screens
• Comprehensive Personal Training Programs with industry leading trainers
• Premium recovery amenities including HydroMassage studios and infrared sauna
• Full-service Kids Club with extended hours for working families
• Dedicated group fitness studios with 30+ weekly classes
• 24/7 access for maximum scheduling flexibility

Membership rates starting at $24.99 per month are currently available, representing exceptional value for a facility of this caliber.