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Mercedes-Benz USA Announces "12 Days of Christmas" eSprinter Donations, in Support of the 2025 "Holidays with Love" Campaign

Staff Report From Georgia CEO

Thursday, December 11th, 2025

Mercedes-Benz USA (MBUSA) is proud to announce the annual "Holidays with Love" campaign, featuring donations of all-electric Mercedes-Benz eSprinter vans to organizations across the country. This year’s "12 Days of Christmas" initiative brings together 12 Mercedes-Benz brand ambassadors, who will give the gift of sustainable, reliable transportation to deserving organizations making a difference in their communities.

"Mercedes-Benz USA is proud to celebrate this holiday season together with our incredible brand ambassadors through our most ambitious ‘Holidays with Love’ activation yet," said Jee-Seop Kim, Managing Director, Mercedes-Benz Vans USA. "The versatile, all-electric eSprinter is a true workhorse and the perfect tool to help empower and more sustainably mobilize the highly deserving charities across the country selected by our ambassadors so they can keep up the crucial work they do serving the communities where they operate."

 

"12 Days of Christmas" eSprinter Donations

This year’s 2025 "Holidays with Love" campaign includes the donations of many eSprinter vans, gifted by Mercedes-Benz brand ambassadors to organizations close to their hearts and communities.

"It's one thing to talk about giving back, but it’s another to show up and provide real tools that can change the game for an organization," said Chris "Ludacris" Bridges, Multi-Platinum Rapper, Philanthropist and MBUSA Brand Ambassador. "I'm honored to be a part of this initiative, giving an eSprinter to The Ludacris Foundation so they can continue to do their incredible work in my community."

The gifting of a Mercedes-Benz eSprinter will benefit The Ludacris Foundation to inspire youth and continue incredible work in the communities served. In addition to the "12 Days of Christmas" initiative, Ludacris is also taking part in a Holiday Love Celebration social campaign as "Ludacris Kringle," filling in as a festive substitute while Santa is under the weather. Ludacris will showcase his favorite features in the Mercedes-Maybach GLS, including the latest MBUX system. The social campaign coincides with the national campaign "The Substitute," airing on broadcast, cable and streaming platforms through December 25. The Holiday Love Celebration is taking place throughout this holiday season at Mercedes-Benz dealers nationwide.

Participating ambassadors and their selected organizations include:

 

"I am delighted to donate a Mercedes-Benz Sprinter van to Northwell’s Northern Westchester Hospital, a place I have long admired and supported for its world-class medical expertise and unwavering commitment to our community. The hospital’s compassionate care, innovative programs, and dedication to supporting every patient and family truly sets it apart. It is my hope that this vehicle will further enhance its ability to reach and serve those who depend on it," said Martha Stewart.

"As a parent myself, Baby2Baby’s mission is one that is near and dear to my heart. It’s truly inspiring that they’ve distributed over half a billion essential items to children who need them in homeless shelters, domestic violence relief programs, foster care, hospitals and more," said Jess Hart, Supermodel and Entrepreneur. "I hope this eSprinter donation from Mercedes-Benz USA is huge—it will be instrumental in boosting their capacity to deliver those life-changing items like diapers and formula to families who need it most."

 

MBUSA is also donating vans to several Atlanta non-profit organizations, including FurKids and The Metro Atlanta Furniture Bank. FurKids, Georgia’s largest no kill animal shelter and rescue, will benefit from the eSprinter van as it recently lost their animal transportation van to a horrific vehicle crash this past October, while The Metro Atlanta Furniture Bank also suffered a devastating warehouse fire earlier this year.

"Holidays with Love" 2025 Campaign

In addition to the "12 Days of Christmas" eSprinter initiative, MBUSA is dedicated to making a positive impact in the communities where its employees live and work. To celebrate the joy of the season, MBUSA will continue its "Holidays with Love" campaign tradition by supporting students at its partner schools in Atlanta—Michael R. Hollis Innovation Academy and Leonora P. Miles Intermediate Elementary—as part of the brand's national corporate social responsibility program, Driving Your Future. MBUSA employees will host holiday celebrations and provide students with gifts and winter apparel to help prepare them for the winter months.

The "Holidays with Love" concept began in 2023 and was created to emphasize the power of connection and the memorable moments made with Mercedes-Benz during the holiday season.