Atlanta Beltline Promotes Plan for Small Businesses Ahead of 2026 FIFA World Cup Matches

Staff Report From Georgia CEO

Thursday, January 15th, 2026

In anticipation of a wave of tourists for the FIFA World Cup matches in Atlanta, small businesses located near the Atlanta Beltline are hopeful that a new initiative will ensure they’re not left out of the projected revenue. Recently, the Beltline launched the FIFA World Cup 26 Business Readiness and Activation Playbook and the Beltline Digital Hub.

Between June 11 and July 19, Atlanta will host eight matches of the massive international soccer tournament. The surge in tourism is estimated to pump from $500 million to more than $1 billion into the Atlanta area’s economy. The Atlanta Beltline is encouraging small business owners to apply for the Beltline Business Ventures accelerator program to take advantage of this financial boost.

Read More At: WABE