GreyOrange, a global leader in hyper-intelligent warehouse orchestration and store inventory software, and Zebra Technologies today announced a strategic partnership delivering near-real-time, item-level store inventory accuracy using overhead RFID and autonomous in-store execution. GreyOrange is a registered independent software vendor (ISV) in Zebra’s award-winning PartnerConnectprogram.

The joint solution combines Zebra SmartLens™ overhead RFID reader hardware and software with GreyOrange’s gStore execution platform to help retailers identify on-shelf gaps and immediately direct store teams to execute corrective action. According to Zebra’s latest global shopper study, inventory inaccuracy remains one of retail’s most persistent and costly challenges, leading to lost sales, inefficient labor, and cancelled omnichannel orders.

Zebra SmartLens overhead RFID readers continuously capture item-level inventory signals across the store. GreyOrange’s gStore platform interprets these signals in real time, identifies availability gaps, and orchestrates precise in-store actions via mobile tasking—eliminating manual cycle counts and reactive workflows.

The combined solution integrates with existing handheld RFID systems, leveraging infrastructure retailers already have in place. In its first deployment at a national fashion retailer, it achieved an on-shelf availability rate as high as 98%.

By improving visibility into store-level inventory, the partnership also strengthens omnichannel retail strategies through reduced order cancellations, faster fulfillment, and improved store labor productivity.

“Retailers don’t struggle because they lack data—they struggle because they can’t act on it fast enough,” said Troy Siwek, General Manager, gStore by GreyOrange. “By combining Zebra’s SmartLens technology with gStore’s real-time intelligence and orchestration, we’re turning continuous inventory insight into precise, in-store action that improves availability, fulfillment, and store productivity.”

To experience gStore live, visit the GreyOrange Booth #3977 or Zebra Technologies’ Booth #3303 at the National Retail Federation (NRF) Annual Convention & EXPO Jan. 11-13, 2026 at the Jacob K. Javits Convention Center in New York City.