Road Ready Announces New Sponsors
Thursday, February 5th, 2026
Road Ready Foundation is building strong momentum heading into 2026, announcing new sponsorships that expand its reach, resources and ability to save lives through tire safety education. The growing sponsor roster includes leaders in law, philanthropy, technology and motorsports, reinforcing Road Ready’s mission to help young drivers understand the critical role tires play in vehicle safety.
“These partnerships allow us to scale our message and meet drivers where they are — on the road, in communities and through technology,” said Alex Bebiak, founder of Road Ready Foundation. “Each sponsor brings unique strengths that help us educate, advocate and ultimately prevent tragedies caused by unsafe tires.”
Gold sponsor: Fried Goldberg LLC
Fried Goldberg LLC, a nationally recognized personal injury law firm, joins Road Ready as a gold sponsor. Founded by Joe Fried, the firm is known for its advocacy on behalf of victims of catastrophic injuries and transportation-related crashes.
Fried Goldberg LLC, a nationally recognized personal injury law firm, joins Road Ready as a gold sponsor. Founded by Joe Fried, the firm is known for its advocacy on behalf of victims of catastrophic injuries and transportation-related crashes.
As part of the partnership, Fried Goldberg will document Road Ready’s upcoming advocacy journey to Washington, D.C., highlighting tire safety issues and the foundation’s efforts to drive awareness at a national level. The firm’s involvement supports Road Ready’s broader goal of education, storytelling and policy engagement.
Silver sponsor: Ray Schoenbaum Family Foundation
The Ray Schoenbaum Family Foundation joins as a silver sponsor, supporting Road Ready’s education-focused initiatives. The foundation’s commitment strengthens community-based outreach and reinforces the importance of proactive safety measures for young drivers and families.
The Ray Schoenbaum Family Foundation joins as a silver sponsor, supporting Road Ready’s education-focused initiatives. The foundation’s commitment strengthens community-based outreach and reinforces the importance of proactive safety measures for young drivers and families.
Technology partner: Anyline AI and TireBuddy
Austria-based Anyline AI brings cutting-edge technology to Road Ready through its TireBuddy mobile application, which uses artificial intelligence to scan tire tread and deliver precise analysis of wear and lifespan.
Austria-based Anyline AI brings cutting-edge technology to Road Ready through its TireBuddy mobile application, which uses artificial intelligence to scan tire tread and deliver precise analysis of wear and lifespan.
Already deployed in major tire retailers, including Discount Tire, TireBuddy will support Road Ready through data collection, surveys, educational tools and media initiatives. The collaboration positions technology as a key driver of safer decision-making for motorists while supporting Road Ready’s research and brand-building efforts.
Motorsports partner: Slimp Racing
Slimp Racing, led by 24-year-old professional NASCAR driver Wesley Slimp (pictured below), joins Road Ready with a focus on visibility and youth engagement. A recent NASCAR entrant, Slimp brings firsthand insight into how tire performance directly affects safety at the highest levels of racing.
Slimp Racing, led by 24-year-old professional NASCAR driver Wesley Slimp (pictured below), joins Road Ready with a focus on visibility and youth engagement. A recent NASCAR entrant, Slimp brings firsthand insight into how tire performance directly affects safety at the highest levels of racing.
The partnership includes event appearances, media engagement, social support and Road Ready branding on Slimp Racing’s car, racing suit and digital platforms. Slimp will also serve as a relatable voice for young drivers, connecting tire safety lessons from the track to everyday driving.
“Tires are the most important safety discussion we have in racing,” Slimp said. “I’m excited to help share that message beyond the track and support Road Ready’s mission.”
With these new sponsors, Road Ready Foundation continues to build a diverse coalition dedicated to preventing tire-related crashes and educating the next generation of drivers.
For more information about Road Ready Foundation and its sponsors, visit roadreadyfoundation.org.
