SRP Lending is seeing increased demand for fix-and-flip financing across the metro Atlanta area as homebuyers continue to seek move-in-ready properties over homes requiring substantial updates. These dynamics create opportunity for experienced investors, builders and remodelers to acquire aging housing supply, execute strategic renovations and deliver turnkey homes aligned with current buyer expectations.

In today’s market, buyers are more payment conscious and less inclined to take on renovation projects after closing. Recent data shows nearly 69% of metro Atlanta homes sold below their original asking price in 2025, the highest share in a decade. The trend reflects greater buyer leverage and heightened selectivity. National housing data also shows buyers are willing to pay nearly 4% more for remodeled homes compared to similar properties with necessary repairs.

“Buyers today want certainty,” said Geoffrey Deckelbaum, principal of SRP Lending. “They prioritize homes that are updated, functional and ready at closing. Investors who can deliver that product are seeing strong demand, but success requires accurate underwriting, realistic budgeting and capital that aligns with the project lifecycle.”

With financing structured for value-add residential projects, SRP Lending provides capital for both acquisition and renovation. The firm evaluates purchase contracts, detailed scopes of work, line-item construction budgets and projected after-repair values to ensure each deal reflects disciplined underwriting assumptions. By aligning loan terms with construction timelines and resale strategy, SRP Lending helps borrowers manage execution risk while protecting margins.

Inventory levels across portions of metro Atlanta have risen compared to prior years, and average days on market have lengthened, giving buyers more negotiating power. In this environment, renovated and updated homes that eliminate deferred maintenance often stand out – and have shorter marketing times. Investors who anticipate buyer expectations instead of reacting to them position themselves to move inventory more efficiently.

SRP Lending continues to support builders, investors and remodelers seeking to capitalize on these opportunities with structured, project-focused financing solutions. For more information about SRP Lending's services, please visit www.srplending.com.