Carol Morgan, founder and president of Denim Marketing, has been named President of HomeAid Georgia as the nonprofit celebrates 25 years of building new lives for individuals and families experiencing or at risk of homelessness.

As HomeAid Georgia marks its 25th anniversary, Morgan will help lead the organization through a period of strategic expansion beyond its original footprint, increasing education, community engagement and building capacity through construction for nonprofits providing housing across Georgia.

“For 25 years, HomeAid Georgia has united the homebuilding industry to create dignified housing and real pathways to stability,” said Morgan. “As we celebrate this milestone, we are not just honoring the past. We are building toward a future without homelessness across the entire state.”

Executive Leadership for a Milestone Year

The full 2026 Executive Committee includes: Tom Bowers, Vice President with Century Communities, Ronnie Cline, Treasurer with Taylor Morrison and Todd Nichols, Secretary with Ashton Woods.

Together, the leadership team reflects the strength of Georgia’s residential construction industry and its deep commitment to housing solutions that serve the state’s most vulnerable residents.

“We are so grateful to have such an amazing leadership team,” said Mandy Crater, HomeAid Georgia Executive Director. This anniversary year is the perfect year to have Carol at the helm. With her deep connection to the building industry and to our mission to build a future without homelessness, I know we’ll make significant and meaningful progress this year.”

25 Years of Impact and Growing Reach

Founded by members of the homebuilding industry, HomeAid Georgia partners with builders, developers and trades to construct and renovate housing for nonprofit service providers.

Essentials Drive Targets Record-Breaking Results

A major initiative during this anniversary year is the upcoming Essentials Drive, with a bold goal of 25 fundraising teams. Seventeen teams have already committed.

Through a new partnership with a wholesale diaper distributor, funds raised will allow HomeAid Georgia to purchase diapers for just $0.25 each. If 25 teams raise $2,500 each, the effort will generate enough support to distribute one and a half semi-trucks of diapers to families in need.

A large volunteer distribution day is scheduled for May 8 and, due to anticipated growth, will be held outdoors to accommodate the expanded scale.

Committed fundraising teams include Ameris Bank, Brightwater Homes, CBRE, Dale McCain, David Weekley Homes, Denim Marketing, Kind Lending, Lennar Atlanta, Meritage Homes, Northview Church, Northwest Exterminating, O’Dwyer Homes, Patrick Malloy Communities, Pinnacle Financial Partners, SouthState Bank, Stuart Pro Heating & Air, Sutter McLellan & Gilbreath, Taylor Morrison and Timberlake Cabinetry.

Education, Advocacy and Statewide Expansion

HomeAid Georgia continues to elevate awareness around homelessness through education and partnerships. Executive Director Mandy Crater recently participated in HomeAid America’s “Unsheltered Conversations” podcast alongside author Brian Goldstone, discussing housing instability and working homelessness.

“For 25 years we have been pointing to the fact that so many more people are experiencing or at risk of homelessness than the people you see literally on the streets. About 80% of the people experiencing homelessness in Georgia are families often single moms and children who are staying in extended stay hotels or doubled up with family members or sleeping in their cars. Brian’s book There is No Place for Us—Working and Homeless in America, is an eye-opening look at five families in Atlanta, and their struggle with homelessness while working full-time sometimes two jobs,” said Crater. 

The organization is actively expanding outreach across Georgia, educating communities about how the building industry can play a direct role in addressing homelessness through construction, renovation and essential supply drives.

HomeAid Georgia is close to finishing its first large-scale project outside its original metro-Atlanta footprint. Led by Paran Homes with assistance from Evans General Contractors, HomeAid is building a 10,000 square foot facility to help women and children escaping domestic violence in Jackson County for Peace Place. This facility will double their capacity from 16 to 32 beds. Additionally, HomeAid is working on projects in Augusta and Athens helping kids aging out of foster care.

As the nonprofit closes out its Annual Giving Campaign, Morgan is encouraging industry leaders statewide to engage.

“The need for safe, stable housing touches every community in Georgia,” Morgan added. “For 25 years, our industry has stepped up in extraordinary ways. Now, as we expand our reach, we invite more partners to help us build housing, hope and opportunity for the next 25 years.”

For more information about HomeAid Georgia, the Essentials Drive or volunteer opportunities, visit www.homeaidga.org.

Contact www.DenimMarketing.com to learn more about having a Denim Marketing team member present or speak at events.