Harry Norman, Realtors® Expands Listing Exposure Through Homeservices of America's Zillow 'Coming Soon" PArtnership
Wednesday, March 18th, 2026
HomeServices of America, the nation’s premier provider of homeownership services, today announced a partnership with Zillow Group that will give the listings of agents affiliated with Harry Norman, REALTORS® visibility on Zillow while creating additional lead opportunities for agents.
Through this partnership, eligible ‘Coming Soon’ listings from Harry Norman | Forbes Global Properties agents will appear exclusively on Zillow as part of the Zillow Preview program, providing additional exposure on the most visited real estate search site in the country. With 220 million unique visitors per month (UVM), Zillow attracts more than twice as many unique visitors as the next closest real estate portal.
“As a market leader in Metro Atlanta, we welcome the opportunity to provide our agents with a truly impactful marketing tool that enhances how they bring listings to market,” says Todd Emerson, President of Harry Norman, REALTORS®. “Having our ‘Coming Soon’ listings featured in Zillow Preview not only elevates visibility at a critical early stage but also reinforces our commitment to delivering innovative solutions that help our agents and clients succeed.”
A ‘Coming Soon’ listing featured in Zillow Preview will prominently display the brokerage name, agent photo, and listing information, along with enhanced placement and visibility on Zillow, so it stands out to consumers browsing homes before they officially hit the market.
Consumers who view the Zillow Preview listing will be able to contact the Harry Norman | Forbes Global Properties listing agent directly. Once the ‘Coming Soon’ period ends, the listing will then appear on Zillow under the standard display rules that apply to all active listings.
The Zillow Preview program does not introduce new rules or requirements. Listings must still comply with all local MLS guidelines regarding ‘Coming Soon’ marketing. The FMLS and GAMLS allow public marketing of ‘Coming Soon’ listings, making those listings eligible to participate in Zillow Preview.
“We are extremely proud to participate with Zillow in a program that further creates visibility opportunities to our sellers’ listings,” adds Chris Kelly, President & CEO of HomeServices of America. “The ability to provide exponential exposure at the beginning of the sales cycle is an extremely compelling value proposition and enhances our positioning as the only brokerage that can offer its clients a full homeownership experience under one umbrella.”
Interviews with Harry Norman, REALTORS® President, Todd Emerson, and additional information are available upon request.
About Harry Norman, REALTORS®: Harry Norman, REALTORS®, the premier luxury real estate firm in Atlanta, was established in 1930 out of a desire to provide an unparalleled customer experience. As the first residential real estate firm in Atlanta, Harry Norman, REALTORS® earned the reputation of being the best and setting the standard for others who follow. Real estate has evolved, as has Harry Norman, but one thing remains constant 95 years on – when you work with Harry Norman, REALTORS®, you can be confident you are working with the best real estate sales associates Atlanta has to offer. With a longstanding presence in Metro Atlanta and eight premier sales offices serving greater Georgia, Harry Norman, REALTORS® connects real estate professionals with clients locally and globally. For more information, visit HarryNorman.com or connect with the firm via Facebook and Instagram.
Through this partnership, eligible ‘Coming Soon’ listings from Harry Norman | Forbes Global Properties agents will appear exclusively on Zillow as part of the Zillow Preview program, providing additional exposure on the most visited real estate search site in the country. With 220 million unique visitors per month (UVM), Zillow attracts more than twice as many unique visitors as the next closest real estate portal.
“As a market leader in Metro Atlanta, we welcome the opportunity to provide our agents with a truly impactful marketing tool that enhances how they bring listings to market,” says Todd Emerson, President of Harry Norman, REALTORS®. “Having our ‘Coming Soon’ listings featured in Zillow Preview not only elevates visibility at a critical early stage but also reinforces our commitment to delivering innovative solutions that help our agents and clients succeed.”
A ‘Coming Soon’ listing featured in Zillow Preview will prominently display the brokerage name, agent photo, and listing information, along with enhanced placement and visibility on Zillow, so it stands out to consumers browsing homes before they officially hit the market.
Consumers who view the Zillow Preview listing will be able to contact the Harry Norman | Forbes Global Properties listing agent directly. Once the ‘Coming Soon’ period ends, the listing will then appear on Zillow under the standard display rules that apply to all active listings.
The Zillow Preview program does not introduce new rules or requirements. Listings must still comply with all local MLS guidelines regarding ‘Coming Soon’ marketing. The FMLS and GAMLS allow public marketing of ‘Coming Soon’ listings, making those listings eligible to participate in Zillow Preview.
“We are extremely proud to participate with Zillow in a program that further creates visibility opportunities to our sellers’ listings,” adds Chris Kelly, President & CEO of HomeServices of America. “The ability to provide exponential exposure at the beginning of the sales cycle is an extremely compelling value proposition and enhances our positioning as the only brokerage that can offer its clients a full homeownership experience under one umbrella.”
Interviews with Harry Norman, REALTORS® President, Todd Emerson, and additional information are available upon request.
About Harry Norman, REALTORS®: Harry Norman, REALTORS®, the premier luxury real estate firm in Atlanta, was established in 1930 out of a desire to provide an unparalleled customer experience. As the first residential real estate firm in Atlanta, Harry Norman, REALTORS® earned the reputation of being the best and setting the standard for others who follow. Real estate has evolved, as has Harry Norman, but one thing remains constant 95 years on – when you work with Harry Norman, REALTORS®, you can be confident you are working with the best real estate sales associates Atlanta has to offer. With a longstanding presence in Metro Atlanta and eight premier sales offices serving greater Georgia, Harry Norman, REALTORS® connects real estate professionals with clients locally and globally. For more information, visit HarryNorman.com or connect with the firm via Facebook and Instagram.
