Marcus & Millichap Publishes 2026 Atlanta Hospitality Investment Outlook Report
Monday, March 30th, 2026
Marcus & Millichap (NYSE: MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, has published its 2026 Atlanta Hospitality Outlook Report.
“Atlanta is still a fundamentally corporate-driven market, and that’s what’s allowing operators to push rates even as occupancy softens under new supply,”said John M. Leonard, senior managing director, market leader, Atlanta.
Key findings include:
- Approximately 1,000 rooms are expected to deliver in 2026, a sharp reduction from last year as fewer new projects come online.
- Occupancy is projected to decline to 62.2 percent, marking a third consecutive year of modest softening.
- Average daily rate is forecast to rise to $127.87, supported by steady growth in room bookings.
- RevPAR is expected to increase slightly to $79.49, keeping Atlanta near the middle of major U.S. markets for growth.
- Investment activity is concentrating in select-service and suburban assets, particularly in areas with strong business travel demand and connectivity.
“Buyers are being disciplined, but capital is still targeting well-located assets tied to corporate demand and infrastructure,” Leonard added.
