Mixed-use destination Avalon will soon be home to four new retailers: elevated apparel and wellness brand ALO, premium casualwear brand Johnnie-O, and performance-driven lifestyle label Vuori.

“The addition of these sought-after brands reflects our continued focus on curating a truly dynamic environment for our guests,” said Adam Schwegman, head of retail leasing at Jamestown. “As we continue to thoughtfully evolve Avalon’s merchandising mix, we are prioritizing premium brands with hyper-loyal followings – further elevating the energy and overall property experience.”

ALO YOGA (ALO)– ALO is a luxury apparel brand rooted in yoga and mindful movement. Specializing in high-end “studio-to-street” apparel, ALO merges technical innovation with fashion-forward silhouettes and premium fabrics. The brand offers a full range of women’s and men’s apparel, accessories and wellness essentials, cultivating a global following at the intersection of fitness, fashion, and conscious living. ALO’s 4,000-square-foot location next to Williams Sonoma will debut this summer and is the brand’s second store in Georgia. 

 

Johnnie-O – Founded in 2005 by John O’Donnell in Santa Monica, California, Johnnie-O is a premium casualwear brand known for its distinctive blend of East Coast prep and West Coast ease. The company has cultivated a loyal following through high-quality craftsmanship, thoughtful design details and a strong omnichannel presence. Johnnie-O offers a full range of apparel, footwear and accessories for men, women and boys, including signature polos and button-downs featuring its patented “Tweener Button,” as well as bottoms, swimwear, outerwear, and performance-driven pieces designed for an active, everyday lifestyle. Opening this summer in a 1,900-square-foot space next to jewelry brand Gorjana, this location marks the brand’s first standalone storefront in Georgia.  

 

Vuori – Inspired by the active coastal California lifestyle, Vuori designs performance apparel that redefines what activewear can be. Rooted in a philosophy of movement and everyday versatility since 2015, the brand blends technical fabrics with clean, minimalist design to create pieces that perform in the gym, on the trail and throughout the day. Vuori offers a full range of men’s and women’s apparel, from elevated training essentials to relaxed lifestyle staples, earning a devoted following for its comfort-first approach and modern aesthetic. Slated to open this spring, Vuori’s second Georgia location will be situated next to Faherty at Avalon in a 4,800-square-foot space. 

 

In addition to these forthcoming openings, jewelry and lifestyle brand Kendra Scott, family-owned independent bookstore Posman Books, and ear-piercing studio Rowan have recently refreshed their locations at the mixed-use destination. The property also expanded its amenities with the installation of new high-power EV charging stations from Mercedes-Benz High-Power Charging, developed in partnership with MN8 Energy. Open to all electric vehicle drivers and equipped with both NACS and CCS connectors, the 10 stations deliver speeds of up to 400kW and are the first of their kind in Georgia. The mixed-use destination is managed and leased by global, design-focused real estate investment and management firm Jamestown.