Wayfair Tests Loyalty and Stores with Canada Launch and Atlanta Opening

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Wednesday, March 18th, 2026

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  • Wayfair, NYSE:W, has launched its first international paid loyalty program, Wayfair Rewards, in Canada.

  • The company is also planning a grand opening for its second U.S. large format retail store in Atlanta.

  • These moves expand Wayfair's membership reach and build on its push into physical retail.

Read more at Yahoo!