Marcus & Millichap (NYSE: MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, has published its 2026 Atlanta Self-Storage Investment Outlook Report.

“Atlanta’s self-storage market is benefiting from a sharp pullback in new supply, allowing improving demand fundamentals to support occupancy and rent growth,” said John M. Leonard, senior managing director, market leader, Atlanta. 

Key findings include:

• Atlanta’s population will grow by roughly 60,900 residents in 2026, representing one of the largest gains nationally.

• Employment is expected to rebound with 17,000 jobs added, outpacing the national growth rate.

• Construction is slowing significantly, with inventory expanding at the slowest pace since 2017 and suburban deliveries falling sharply.

• Vacancy is forecast to decline to 10.0%, ending a four-year stretch of rising availability.

• Asking rents are projected to rise to $0.98 per square foot, supported by limited new supply and improving fundamentals.

“Strong population gains and a rebound in job growth are reinforcing demand, while a slowing development pipeline is helping stabilize vacancy after several years of increases,” Leonard added.