New ‘Made in Atlanta’ Stores Bring Local Culture to Hartsfield-Jackson Travelers
Monday, April 27th, 2026
Hartsfield-Jackson Atlanta International Airport (ATL) marked the grand opening of its “Made in Atlanta. Found at ATL” collection on Wednesday with a celebration on Concourse B. The event unveiled three locally inspired concepts brought to life by Paradies Lagardère: The Village Retail, Atlanta Influences Everything, and Atlanta Beltline Market. These ribbon-cuttings further integrate Atlanta’s culture, creators, and entrepreneurs into the world’s busiest passenger airport.
Atlanta Mayor Andre Dickens said the opening reflects who we are as a city.
“Here in Atlanta, our culture is something that we celebrate and invest in. From apparel and storytelling that define Atlanta’s voice, to curated retail that gives local entrepreneurs a platform, to a marketplace inspired by the Atlanta BeltLine that connects our neighborhoods,” said Atlanta Mayor Andre Dickens.
“These storefronts are storytellers. They tell the story of a city where innovative ideas are born in our neighborhoods, get tested in the community and then earn their place on a global stage. And make no mistake—this is intentional. Made In Atlanta. Found at ATL.”
Airport General Manager Ricky Smith noted that the partnership with Paradies Lagardère and featured brands provides travelers with an authentic introduction to the city’s influence in fashion, art, and community development.
“This is about making sure Hartsfield-Jackson looks like the city it serves,” Smith said.
“These brands make it clear that Atlanta is here, Atlanta is visible, and Atlanta belongs in this airport in a real way. That is good for the city, good for local businesses, and good for the millions of travelers who move through ATL every year.”
Smith was joined by Deputy General Manager and Chief Revenue Officer Tyronia Smith, who highlighted the Airport’s ongoing strategy to expand opportunities for local and community-focused businesses within its commercial program.
The program included a live V-103 broadcast, appearances by on-air personality Big Tigger and DJ Jelly, and three separate ribbon-cutting ceremonies with brand leaders and Paradies Lagardère executives. Guests were invited to tour the new stores, capturing photo and video content as they explored curated apparel at Atlanta Influences Everything, products from local makers at The Village Retail, and travel essentials and Beltline-branded merchandise at Atlanta Beltline Market. The new openings reinforce ATL’s position as a global hub that connects passengers to the culture and communities that define Atlanta.
Influencers attended and captured content to promote the openings on their platforms, including Brandon Butler (@Butter.ATL), Mike Jordan (@mikejordanatl), Shanita Miller (@BlackGirlGuideATL), Lauren (@Girlmeetsthepeach) and Eli (@ToNeToATL).
