Marcus & Millichap Publishes Midyear 2026 Atlanta Industrial Outlook

Staff Report From Georgia CEO

Thursday, May 21st, 2026

Marcus & Millichap (NYSE: MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, has published its 2026 Atlanta Industrial Investment Midyear Outlook.
 
“Atlanta is still working through the impact of its recent supply wave, but the market’s demand drivers remain in place,” said John M. Leonard, senior managing director, market leader, Atlanta. “Population growth, freight investment and Atlanta’s role as a production and logistics hub continue to support the long-term case for industrial assets in the metro.”
 
Key findings include:
  • Completions are expected to total 14 million square feet in 2026, up slightly from last year but still about 35 percent below the prior 10-year average.
  • Atlanta’s industrial inventory is forecast to expand by 1.7 percent in 2026 as the metro continues to move past the 2019-2024 supply wave.
  • Vacancy is projected to rise 70 basis points to 9.9 percent this year, with South Atlanta and Gainesville expected to face the most near-term pressure because they account for more than half of 2026 deliveries.
  • Average asking rent is projected to fall 3.1 percent to $8.20 per square foot, about 8 percent below its 2024 peak, as elevated vacancy continues to weigh on rent growth.
  • Rising cargo volumes at Hartsfield-Jackson Atlanta International Airport could support nearby industrial facilities, especially as the airport advances plans to expand cargo capacity.
 
“As construction eases from the prior cycle, investors can be more selective and focus on the corridors where Atlanta’s logistics advantages are still stronger,” Leonard added.