Have you ever dreamed about escaping corporate life?

Shayda Frost and Timothy Amoui had the opportunity to leave behind their desk jobs, but it was for something pretty unconventional: running cemeteries.

The Atlanta couple left Los Angeles to run Lincoln Memorial Group, a four-cemetery business that brought in roughly $6.3 million in revenue and about $1.7 million in net income in 2025, according to CNBC Make It. (1)

Their business sells burial plots, vaults, headstones and cemetery services in what Frost jokingly calls “innovative real estate.”

Almost overnight, the pair inherited not just a family business, but an aging operation full of paper files, outdated systems and enormous long-term responsibilities.

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